To create truly exciting games, we put a special focus on the uniqueness. We also applied a research approach to the process of development. To do this, we studied the various types of players according to Bartle’s Player Types. This concept was invented by British gambling researcher Richard Bartle. It says that players are divided into 4 groups:

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• Achievers. About 10% of players fall under this category. These are people who aim to achieve the result, to win. At the same time, their achievements, the winner status, and insignia should be visible to everyone.
• Researchers. 10% of the gaming audience are secret level hunters. These players love surprises, try new styles and tactics of the game, experiment with the gameplay in different ways.
• Socializers. This is the most common category of players, i.e. 80%. For them, the main thing is the ability to interact with other players. Their aims are to compete, to exchange, and to communicate.
• Killers. Only 1% of players can beat Achievers in terms of ambition. Killers are players for whom it’s important to not only achieve but also overtake other players, i.e. to be the only winners.

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Given that players can combine the features of several types at once, we have created a universal product that will be interesting to any player.